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The Best Commercials from Super Bowl XLVII
After an eventful game, advertisers and consumers alike are wondering: which commercials were memorable? BUMKC lined up some of our favorite from the game ! Volkswagon: Get In. Get Happy. TacoBell:...
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A Look Back at Super Bowl Commercials: Does Sex Always Sell?
We’ve all heard it before – sex sells. But is that always the case? Is there an exception to the famous advertising adage that guides the commercials and advertisements in our lives? After watching...
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Company Spotlight: Lauren Benyo
Company: 451 Marketing Interviewee: Lauren Benyo Interviewer: Maithe Penaherrera A few words from Maithe Penaherrera; a member of BUMKC: My interview with Ms. Benyo was very informational and made me...
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Sony Unveils the PlayStation 4: Takes First Steps before Microsoft
On February 20th, 2013 Sony took the initiative and unveiled the long-awaited PlayStation 4 before Microsoft could release the next Xbox, the Xbox 720. This has started buzz amongst both Xbox and...
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Broadway Revamps Its Strategy
When you hear “Broadway,” what image comes to mind? The picture probably consists of bright lights, glamorous performers, and fur-coat-clad women crowding a theater. You probably don’t think of...
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Company Spotlight: Tamsen Webster
Company: a&g (allen & gerritsen) Interviewee: Tamsen Webster Interviewer: AJ Marino A few words from AJ Marino; a member of BUMKC As I entered the a&g office, I was floored by the gorgeous,...
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The Importance of Content Marketing
After having several guest speakers come in to discuss the importance of their brand reputation through social media, it is vital to highlight several key aspects of this type of marketing. Companies...
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Sephora Goes Digital
In this ever-expanding age of technology, Sephora is taking advantage of the many new ways to promote their brand digitally. From mobile applications to skin-color-recognition devices, Sephora is...
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E-board Summer Catch-up: Carolina Navarrete
Hi everyone! I’m Carolina Navarrete and I am one of the Event Coordinators of the BU Marketing Club this year. This summer I’m working at Optime Consulting as a Marketing intern in Florida. I love it!...
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